To be honest: no idea. We are at the very beginning of this journey. Every franchise expert tells us the same thing: 'Don't make compromises on your partners; go with your gut feeling.' Great—whatever that actually means!
But here is what we do know: we are looking for people who are passionate about sports, love community, and want to bring that energy to their own neighborhood. Ding Dong is a passion project, not a pure investment vehicle. If you aren't excited about being an active part of the community yourself, we’d honestly recommend looking at other models.
Of course, you need a solid grasp of business and a bit of entrepreneurship in your blood—but that’s where our expertise comes in to help.
The Power of Duos Our first 'Friendchise' partners in Essen (Tobias and Noah) and Berlin (Sebastian and Marcus) are both working as duos who met through sports. We are also a founder-duo. We highly recommend this setup, though we’re certainly open to solo founders. And strictly between us: we’re really hoping to welcome our first female 'Friendchise' partners soon!
The Reality Check (The Money Part) This is important! Because we are a very young concept, the typical 'bank financing jargon' and traditional franchise loans don’t apply yet.
This means: You will need approximately €200,000–€250,000 in liquid capital to get started.
Here is the translation, keeping that sharp, business-focused, and candid tone:
"Location is absolutely critical. It is your primary marketing tool, which is why large, floor-to-ceiling storefront windows are a must. You want passersby to 'get stuck' watching the action every single day—on their way to work, during their lunch break, or heading home in the evening.
The Ideal Spot:
Neighborhood: Densely populated residential areas with high foot traffic.
The Strategy: We aren't looking for 'A-list' luxury retail; we aim for vibrant 'B-list' locations where the community actually lives.
Size: 100–200 m², as our modular concept works perfectly with 2 to 5 tables.
Layout: Ideally an open-plan space, free of walls or obstructing pillars.
Infrastructure: Ideally, ventilation is already in place; if not, the space must allow for a system to be installed.
The Financial Reality: Rent is your biggest overhead. In Berlin, for example, our limit is €25/m² (base rent) to ensure the business model remains profitable. While this will vary by city, it serves as our benchmark for success.
Ideally, we are looking for major cities with 500,000+ inhabitants, as these offer the most security from a risk perspective. In the future, we can certainly envision locations in cities between 100,000 and 500,000 people, but we want to gather a bit more experience first.
Are you in? Do you know how to get your hands on a quarter-million? Then come by the club and book a session so you can experience the whole process firsthand.
Better yet, sign up for our Open Playdate on Tuesday to experience the real community feeling. Just give us a heads-up a few days in advance via email so we can grab a moment before or after to meet you and answer your initial questions.
We don’t do phone calls anymore. If you’re serious about this, you’ve got to show up in-real-life ;).